Dr. Nishant Sinha: From Ideation to Execution

Session Overview

AI-Led Product Development from Ideation to Execution — What has Changed?

As AI rapidly reshapes the digital landscape, product teams are undergoing a fundamental shift in how they imagine, build, and refine software. In this session, Nishant, AI Software Product Head at Times Internet, explores how artificial intelligence has transformed the product development lifecycle end-to-end — from idea generation and prioritization to engineering workflows and quality assurance.

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The talk will highlight how AI augments decision-making, accelerates experimentation, and elevates product quality, while also addressing the critical question of balance: how much AI is enough? Nishant will examine the risks of over-automation, including the erosion of human intuition and user empathy, and will share principles for building AI-powered products that remain deeply human-centric. Attendees will walk away with actionable insights on leveraging AI responsibly while preserving the emotional intelligence that great products require.

Key Takeaways & Timestamps

• 02:30 The "Manager to Editor" Shift: Dr. Nishant explains why Product Managers must stop being "creators" of documents and start being "editors" of AI-generated artifacts to save 40% of their weekly time.
• 08:15 Synthetic User Testing: How to use AI agents to simulate 1,000+ user interviews before writing a single line of code. (See the "Persona Prompting" framework).
• 14:45 Automating the PRD: A live walkthrough of converting a one-line feature idea into a full Product Requirements Document (PRD) with user stories and acceptance criteria using LLMs.
• 21:10 The "Hallucination Trap": Dr. Nishant shares a case study on where AI failed in decision making and why "Human-in-the-Loop" remains critical for high-stakes product bets.
• 28:50 The 2026 Product Team Structure: Prediction on how "Agentic Workflows" will change the org chart—Managing AI agents will soon be as important as managing associate PMs.

Presentation Deck

Follow along with the slides used in the session:

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